Why AI Is Changing Salon & Med Spa Marketing (And Why You Can’t Afford to Ignore It)

Michele R. Matkovich

Published on: 03/02/2025

Let’s have a real conversation about what’s happening in this industry. The way clients search, book, and interact with salons and med spas has completely changed. And yet—I see so many owners still trying to market like it’s 2018.

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How AI Is Changing Salon & Med Spa Marketing (And How You Can Use It to Get More Clients)

Michele R. Matkovich

Published on: 08/01/2025

AI is replacing outdated, time-consuming marketing tasks (like manually responding to DMs and chasing down leads). Salons using AI are filling their books faster, converting more leads, and spending less on paid ads.

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